Privacy
Policy

Last Updated: March 5, 2026

1. Introduction

Welcome to Dental Marketing Society ("DMS," "we," "us," "our," or "Company"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide to us:

• Contact Information: When you sign up for our free membership or download resources, we collect your first name, last name, email address, and phone number.
• Practice Information: If you provide it, we may collect your dental practice name, practice size, and primary marketing challenges.
• Account Information: For member accounts, we store your login credentials (email and password), membership status, and profile preferences.
• Communication Data: When you contact us via forms, emails, or customer support, we collect the content of your messages and any attachments.
• Event Registration: For webinars, workshops, and events, we collect registration information including name, email, and practice details.

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information:

• Device Information: Browser type, operating system, device type, and device identifiers.
• Usage Data: Pages visited, time spent on pages, links clicked, resources downloaded, and interaction patterns.
• IP Address: Your Internet Protocol address for analytics and security purposes.
• Cookies & Tracking: We use cookies and similar technologies to enhance your experience and understand user behavior.

2.3 Third-Party Sources

We may receive information about you from third parties such as:

• Our partner Ekwa Marketing
• Event organizers and webinar platforms
• Analytics and marketing platforms

3. How We Use Your Information

We use the information we collect for various purposes:

• Deliver Services: To provide you access to DMS resources, tools, community, and member benefits.
• Communications: To send you newsletters, educational content, event invitations, and updates about new features (with your consent).
• Marketing: To promote DMS services and related offerings through email, and to measure the effectiveness of marketing campaigns.
• Analytics: To understand how users interact with our website and improve our content, features, and services.
• Account Management: To create and manage your membership account and respond to your inquiries.
• Security: To detect, investigate, and prevent fraud, security incidents, and violations of our Terms of Service.
• Legal Compliance: To comply with legal obligations and enforce our Terms of Service.
• Research & Development: To improve our offerings and develop new features and services.

4. Cookies & Tracking Technologies

What are Cookies? Cookies are small data files stored on your device that help us recognize you and enhance your experience.

4.1 Types of Cookies We Use

• Essential Cookies: Required for basic website functionality (login, preferences).
• Analytics Cookies: Help us understand how you use DMS (via Google Analytics).
• Marketing Cookies: Allow us to track the effectiveness of our promotional campaigns.
• Preference Cookies: Remember your choices and preferences.

4.2 Your Cookie Choices

Most browsers allow you to control cookies through their settings. You can refuse cookies or be notified when a cookie is set. However, disabling cookies may limit your ability to use certain features of our website.

5. Third-Party Services

5.1 Google Analytics

We use Google Analytics to track website usage and user behavior. Google Analytics collects information such as your IP address, pages visited, and time on site. This data is used to create reports that help us understand how our website is used. Google Analytics data is governed by Google's privacy policy: https://policies.google.com/privacy

5.2 Email Marketing Platforms

We may use third-party email service providers to send newsletters and marketing communications. Your email address is shared with these platforms to manage your subscriptions and send you content you've requested.

5.3 Other Third Parties

We may integrate with other services for event management, webinars, community hosting, and payment processing. Each of these services has their own privacy policy, and we encourage you to review them.

6. How We Protect Your Data

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:

• Encrypted data transmission (HTTPS)
• Secure password storage with industry-standard hashing
• Limited access to personal information by authorized personnel only
• Regular security assessments and updates
• Secure hosting infrastructure

Important: While we implement strong security measures, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of your information.

7. Data Retention

We retain your personal information for as long as necessary to provide services and fulfill the purposes outlined in this Privacy Policy. Specifically:

• Member Accounts: Retained for the duration of your membership and for 2 years after account deletion.
• Email Lists: Retained until you unsubscribe or request deletion.
• Analytics Data: Retained according to Google Analytics retention settings (default 26 months).
• Communication Records: Retained for 3 years for legal compliance purposes.

8. Your Privacy Rights

8.1 Access to Your Data

You have the right to request a copy of the personal information we hold about you. Contact us at privacy@dentalmktsociety.com to submit an access request.

8.2 Data Correction

You can update or correct your profile information directly in your member account or by contacting us.

8.3 Data Deletion

You have the right to request deletion of your personal information, subject to certain legal obligations. Upon request, we will delete your account and associated data within 30 days. Some information may be retained for legal or operational purposes.

8.4 Opt-Out of Marketing

You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in our emails or contacting us directly. We will honor your request within 10 business days.

8.5 Opt-Out of Cookies

You can disable cookies in your browser settings or opt out of Google Analytics tracking.

9. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:

• With Service Providers: Third parties who help us operate our website and provide services (email, analytics, hosting) under confidentiality agreements.
• With Our Parent Company: We may share information with Ekwa Marketing for joint marketing and product development purposes.
• Legal Requirements: If required by law, court order, or government request.
• Business Transfers: If DMS is acquired or merged, your information may be transferred as part of that transaction.
• Community Features: If you participate in our community forum, some profile information may be visible to other members (as configured in your settings).

10. Children's Privacy

DMS is intended for adults and professionals. We do not knowingly collect information from children under 13 years old. If we become aware that we have collected personal information from a child under 13, we will promptly delete such information. If you believe we have collected information from a child under 13, please contact us immediately.

11. International Users

Our services are primarily offered to users in the United States. If you access our website from outside the US, please note that your information may be transferred to and stored in the United States, which may have different data protection laws. By using our services, you consent to this transfer.

12. California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and share
• Delete personal information we've collected (subject to exceptions)
• Opt-out of the sale or sharing of your personal information

To exercise these rights, contact privacy@dentalmktsociety.com. We will respond within 45 days.

13. Contact Information for Privacy Questions

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Dental Marketing Society
Email: privacy@dentalmktsociety.com
Phone: 1-800-DMS-GROW (1-800-367-4769)
Mail: Dental Marketing Society, c/o Ekwa Marketing
3535 East Main Street
Mesa, Arizona 85203, USA

We will respond to all inquiries within 15 business days.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. When we make material changes, we will notify you by email or by posting a prominent notice on our website. Your continued use of our services after such changes constitutes your acceptance of the updated Privacy Policy.

15. Acknowledgment

By using Dental Marketing Society, you acknowledge that you have read this Privacy Policy and understand our privacy practices. If you do not agree with our policies, please do not use our services.