DMS Marketing Analytics Dashboard
Track every metric that matters for your dental practice's growth. See real-time insights into patient acquisition, ROI by channel, website performance, and treatment acceptance rates.
Track every metric that matters for your dental practice's growth. See real-time insights into patient acquisition, ROI by channel, website performance, and treatment acceptance rates.
This dashboard demonstrates real-time KPI tracking. Hover over charts for detailed insights. These metrics update monthly and inform strategic marketing decisions.
Current: 73% • Target: 65% • Status: Exceeding Goal
| Channel | Monthly Spend | New Patients | Total Revenue | ROI |
|---|---|---|---|---|
| Google SEO | $0 | 16 | $19,200 | ∞ (Free organic) |
| Google Ads (PPC) | $2,400 | 10 | $12,000 | 400% |
| Social Media | $800 | 6 | $7,200 | 800% |
| Patient Referrals | $200 | 8 | $9,600 | 4,700% |
| Direct Mail | $1,500 | 4 | $4,800 | 220% |
| TOTAL | $4,900 | 47 | $56,400 | 1,051% |
Number of new patients acquired in a 30-day period. This is your north star metric.
Total marketing spend divided by new patients. Shows efficiency of your marketing.
Marketing spend divided by total leads generated (inquiries, calls, form submissions).
Total unique visitors to your practice website monthly. Indicates marketing reach.
Percentage of website visitors who submit a lead (call, contact form, booking). Measures page effectiveness.
Percentage of leads that become scheduled appointments or new patients.
Expected total revenue from one patient over their lifetime relationship with your practice.
Return on investment for each marketing channel: (Revenue - Spend) / Spend × 100.
Percentage of recommended treatment plans accepted by patients. Reflects communication quality.
Percentage of patients who return for care within a 12-month period. Shows satisfaction.
Average star rating and total review count on Google. Impacts local search ranking and trust.
Percentage of people who click your ad or search result. Indicates ad relevance and messaging quality.
"The practices that thrive are the ones that obsess over data. They know exactly what their CAC is, which channels work, and where to spend their next dollar. That clarity drives growth."
— DMS Research, 2025
If your new patient count is trending up month-over-month, your overall marketing strategy is working. This is your signal that awareness is growing, conversions are happening, and the market is responding to your message. Keep doing what's working, and lean into your best-performing channels.
When cost per acquisition drops, it means you're acquiring patients more efficiently. This happens when your messaging improves, your targeting sharpens, or you shift spend to your best-performing channels. A declining CAC means your remaining marketing budget can go further.
Different channels serve different purposes. Organic search is a long game but low-cost. PPC is fast but expensive. Referrals are gold but hard to scale alone. The dashboard shows you the true ROI of each, helping you decide budget allocation. Your mix should balance brand-building with immediate demand generation.
This metric reflects your entire patient experience, not just marketing. If it's below benchmark, look at clinical communication, case presentation, and patient education. If it's above benchmark, you've found something special—lean into it and document the process so it scales across your team.
Join DMS and get access to the Marketing Scorecard, ROI calculators, and benchmarking data to track all 12 KPIs. Plus, learn from 10,000+ practice owners in our community.
Access the full Marketing Scorecard and ROI tools when you join DMS.
Join Free & Access Dashboard Tools