Stay ahead in 2025 by unlocking the full potential of your dental practice’s online presence. This webinar will dive into essential strategies for optimizing your digital footprint, from boosting your Google visibility to managing your online reputation. Learn how to attract high-value patients, build lasting trust through digital channels, and stand out in a competitive market. Strengthen your online brand and turn clicks into loyal patients.
In this webinar, you will learn the following:
Dentists, Associate Dentists & Dental Practice Owners, and Team members
2 hours worth of CE Credits will be awarded to attendees who successfully complete this webinar.
Naren Arulrajah is a well-known medical marketing entrepreneur, an accomplished author, speaker and consultant, and the founder and CEO of Ekwa Marketing. Naren hosts a popular Podcast show for practitioners and professionals in the dental industry.
Naren has established the Ekwa Growth Club and the Ekwa Institute to help doctors in the US and worldwide achieve their goals through digital innovation.
In recognition of his industry innovation and leadership, Naren was conferred the “2014 Leadership Initiative Award” by AceTech Ontario, a pre-eminent nonprofit promoting global technology entrepreneurs.
Sarah Beth Herman is a dynamic leader, educator, and expert in servant leadership. With over two decades of experience, she has built educational platforms and businesses supporting small to medium-sized businesses, particularly in the dental community. Known for her high-energy and inclusive leadership style, Sarah Beth drives business growth through a unique blend of mindset and business strategy. As CEO of Dentistry Support® and related companies, she revolutionized remote support with flat-rate pricing, immediate insurance verifications, and comprehensive call support.
For Sarah Beth Herman it was vital for her to create a mentor program accessible for both professional and mental business development. Her belief in creating a strong support system in the leadership sector was of the highest importance to put into action.
Machell Hudson is a passionate educator, speaker, and advocate for oral-systemic health. As the CEO of Integrative Dental Coaching, she helps dental teams implement wellness-focused protocols that enhance patient care and practice performance. A graduate of the Bale Doneen Preceptorship and an active member of AAOSH and Productive Dentist Academy, Machell blends clinical expertise with a mission to elevate dentistry through prevention, education, and purpose-driven leadership.
Caitlin Parsons is an ergonomics consultant, certified yoga therapist, and the founder of The Aligned Hygienist. With over 16 years in dentistry, she helps dental professionals prevent pain, reduce burnout, and build sustainable, wellness-focused careers. Through consulting, CE courses, retreats, and speaking, Caitlin empowers teams to thrive physically, mentally, and professionally.
Laura Bettencourt is a seasoned dental hygienist and coach with over 15 years of clinical experience. As co-founder of L’Diamante Dental Coaching, she empowers hygienists and dental teams to boost confidence, master co-diagnosis, and implement effective protocols. Known for igniting “lightbulb moments,” Laura blends clinical expertise with a passion for personal growth, mentorship, and helping others shine in both life and practice.
Danielle Avila is a passionate Dental Hygiene Coach, Registered Dental Hygienist, and Co-Founder of LD Coaching. With over 15 years of clinical experience in both private and corporate settings, she’s dedicated to elevating the standard of patient care while helping hygienists grow personally and professionally.
