# Dental Marketing Society — full reference

> Complete plain-text reference for AI systems. The Dental Marketing Society (DMS) is a free educational platform for dental practice owners: expert-led live marketing webinars with 2 free PACE-accredited CE credits per session, an on-demand replay archive, a free resource library, and a complimentary one-on-one practice audit. United States and Canada. Everything is free.

## About the Dental Marketing Society

The Dental Marketing Society was founded by Naren Arulrajah, Founder & CEO of Ekwa Marketing, a digital marketing agency serving dental practices for more than 15 years. Naren also founded Thriving Practice Academy and iLoveDentistry, and co-hosts the Less Insurance Dependence podcast. DMS exists to give dental practice owners practical, expert-led marketing education without cost: live webinars, CE credits, replays, and downloadable tools.

The team includes Lester (Assistant Marketing Manager), Hameesha (Content & Community Lead), Don Adeesha Achalanka (Host & Moderator), Reshani Tamasha (Partnership Consultant).

## Frequently asked questions

### How much does it cost to attend a webinar?

Nothing. Every Dental Marketing Society webinar is 100% free to attend, including the live session, the replay, and the CE credits you earn by attending live.

### How do I earn CE credits?

Attend the live session from start to finish and you qualify for 2 free continuing education credits per webinar, delivered through our PACE-accredited platform.

### What if I can't make it live?

Every registrant automatically receives the replay link after the session, so you never miss the content. Note that CE credits are only available for live attendance.

### Who are the webinars for?

Dental practice owners, dentists, office managers, and team members who want practical, proven digital marketing and practice growth strategies.

### What is the Complimentary Practice Audit Session?

A free 45-minute, one-on-one growth session ($900 value). Our team does 4-5 hours of research on your practice beforehand and you walk away with a custom growth roadmap that's yours to keep.

## Upcoming webinars

### Prove It First: Why the Best Practice Isn't Always the One That Wins

Date: Oct 15, 2026, 08:00 PM to 09:00 PM EDT. CE: 1 CE for live attendance. Patients can't tell "good" from "great" from the outside. They're judging your website, your reviews, and how fast you respond — not your clinical training. Practices lose patients they were fully qualified to treat every week, simply because a comparable competitor down the street proved their quality first. This 60-minute session shows what separates the practices patients choose from the ones they scroll past. Free registration: https://www.dentalmarketingsociety.com/events/

### The Leaky Funnel: How Many New Patients Are You Losing Before They Ever Book?

Date: Nov 10, 2026, 08:00 PM to 09:00 PM EDT. CE: 1 CE for live attendance. You're already paying for the phone to ring — ads, SEO, referrals. What happens in the next 60 seconds decides whether that spend turns into a booked patient or a wasted lead. Most practices have no idea how many new patient calls are slipping away to missed calls, slow follow-up, or a front desk that isn't trained to close. This session shows exactly where the leak is happening and how to stop it — without spending another dollar on marketing. Free registration: https://www.dentalmarketingsociety.com/events/

### Attract the Right Patients: The Leadership, Care & Marketing Blueprint for a Full Schedule

Date: Dec 10, 2026, 09:00 PM to 11:00 PM EDT. CE: 2 CE for live attendance. Some practices stay fully booked no matter the season. Others struggle to fill the schedule no matter how much they spend on ads. The difference usually isn't marketing budget — it's whether leadership, patient care, and marketing are actually pulling in the same direction. Most practices are only working on one of the three, and it shows up as an inconsistent schedule. This summit brings together practice owners, patient-experience leaders, and marketing specialists across three panels to show exactly how to attract — and keep — the right patients. Free registration: https://www.dentalmarketingsociety.com/events/

## Webinar replay archive

### The AI-Ready Dental Practice: What Owners Need to Fix Before 2027

Recorded: Sep 15, 2026. Topic: Marketing, Leadership and Operations. Dental practice experts explored how AI is reshaping dentistry and why successful adoption starts with strong foundations. The summit connected marketing strategy, front-office workflows, clinical confidence, compliance, and patient trust. Panelists discussed preparing teams for automation, improving operational efficiency, using AI responsibly in clinical care, protecting patient relationships, and ensuring technology strengthens — rather than replaces — human expertise. Watch free: https://www.dentalmarketingsociety.com/replays/the-ai-ready-dental-practice-what-owners-need-to-fix-before-2027/

### Leading Without Burning Out

Recorded: Aug 11, 2026. Topic: Leadership. This Dental Marketing Society expert panel explored how dental practice owners can build stronger teams while reducing leadership burnout. Speakers discussed team retention, accountability, delegation, communication, difficult conversations, and the leadership systems needed to create a more resilient practice where teams can thrive without everything depending on the owner. Watch free: https://www.dentalmarketingsociety.com/replays/leading-without-burning-out/

### Recession-Proof Your Practice

Recorded: Jul 14, 2026. Topic: Operations and Finance. This Dental Marketing Society expert panel explored how dental practices can stay resilient during uncertain economic times. Speakers discussed financial forecasting, liquidity, PPO margin pressure, hygiene production, treatment acceptance, patient communication, marketing visibility, reviews, AI, recall, reactivation, and leadership habits that help practices protect profitability while continuing to grow. Watch free: https://www.dentalmarketingsociety.com/replays/recession-proof-your-practice/

### Busy But Broke: The Dental Practice Growth Blueprint

Recorded: Jun 12, 2026. Topic: Marketing, Leadership and Operations. Dental practice experts explored why busy schedules often fail to create predictable profit. The webinar connected marketing quality, call conversion, team execution, SOPs, case acceptance, leadership, and accountability. Panelists emphasized attracting the right patients, documenting standards, tracking meaningful metrics, improving huddles, and leading teams with clarity, trust, and consistency. Watch free: https://www.dentalmarketingsociety.com/replays/busy-but-broke-the-dental-practice-growth-blueprint/

### Stop Revenue Leakage

Recorded: May 15, 2026. Topic: Finance. Dental revenue experts explored how practices lose money between treatment, documentation, billing, collections, and the bank. The panel emphasized tracking accurate KPIs, improving claim follow-up, strengthening case acceptance, reviewing financial reports, assigning accountability, collecting at time of service, and building team systems that turn chairside production into bank-ready profit. Watch free: https://www.dentalmarketingsociety.com/replays/stop-revenue-leakage/

### From Chaos to Consistency

Recorded: Apr 13, 2026. Topic: Operations. Dental Marketing Society experts explored how practices can reduce operational friction by improving workflows, accountability, data clarity, call conversion, insurance verification, and patient experience. The panel emphasized clearer roles, better training, stronger handoffs, meaningful metrics, and leadership-driven culture to create consistency, reduce revenue leaks, and support predictable growth. Watch free: https://www.dentalmarketingsociety.com/replays/from-chaos-to-consistency/

### Simple Ways to Stand Out and Get Found First in Your City

Recorded: Mar 11, 2026. Topic: Patient experience, leadership, and operational systems. Dental experts explored how practices can stand out locally by aligning visibility, patient experience, leadership, and operational systems. The panel emphasized fixing internal leaks before increasing marketing, strengthening team alignment, improving retention, using data-driven decisions, adopting technology thoughtfully, and creating consistent patient journeys that build trust, loyalty, referrals, and sustainable growth. Watch free: https://www.dentalmarketingsociety.com/replays/simple-ways-to-stand-out-and-get-found-first-in-your-city/

### Fix Your Cancellations and Attract the Right Patients

Recorded: Feb 11, 2026. Topic: marketing, operations, leadership. Dental experts explored how marketing, operations, leadership, and communication work together to reduce cancellations and improve patient loyalty. The summit emphasized attracting the right patients, strengthening team accountability, improving case acceptance, creating clear patient expectations, and building trust-driven systems that support sustainable fee-for-service practice growth. Watch free: https://www.dentalmarketingsociety.com/replays/fix-your-cancellations-and-attract-the-right-patients/

### AI in Dentistry

Recorded: Jan 14, 2026. Topic: Business. This Dental Marketing Society panel explored how AI can help dental practices improve efficiency, compliance, patient communication, diagnostics, marketing visibility, and growth. Experts emphasized starting with clear problems, training teams properly, measuring outcomes, protecting patient data, and using AI to support, not replace, human judgment, patient care, and leadership. Watch free: https://www.dentalmarketingsociety.com/replays/ai-in-dentistry/

### Finish Strong, Start Stronger: Lead Your Practice into 2026 with Clarity & Confidence

Recorded: December 16, 2025. Watch free: https://www.dentalmarketingsociety.com/replays/finish-strong-start-stronger/

### Turn Clicks into Patients: What Your Dental Website Should Really Be Doing for You

Recorded: November 12, 2025. Watch free: https://www.dentalmarketingsociety.com/replays/turn-clicks-into-patients/

### Money Matters for Dentists: Cut Costs, Protect Profit, Build Wealth

Recorded: October 29, 2025. Watch free: https://www.dentalmarketingsociety.com/replays/money-matters-for-dentists/

### How Shifting Your Mindset Attracts More of the Right Patients

Recorded: September 29, 2025. Watch free: https://www.dentalmarketingsociety.com/replays/shifting-your-mindset/

### The Leadership Mindset: Turning Everyday Challenges Into Strategic Wins

Recorded: September 10, 2025. Watch free: https://www.dentalmarketingsociety.com/replays/the-leadership-mindset/

### Attract the Right Patients: Communication Secrets That Build Trust & Boost Case Acceptance

Recorded: August 19, 2025. Watch free: https://www.dentalmarketingsociety.com/replays/communication-secrets/

### Culture of Excellence: Leadership Habits That Inspire Growth

Recorded: July 9, 2025. Watch free: https://www.dentalmarketingsociety.com/replays/culture-of-excellence/

## Free resource library

- From Click to Consultation: The Patient Journey Audit (Guide, by OBA Editorial): Map every digital touchpoint a prospective patient encounters before booking — and find the leak costing your practice consultations.
- Premium IOL Consultation Script & Objection Guide (Template, by Guido Piquet, COO): A structured conversation framework for the in-office premium IOL discussion — including the 7 most common objections and how top surgeons respond.
- 90-Day Marketing ROI Audit Checklist (Checklist, by Naren Arulrajah): Pinpoint exactly where your marketing budget is working — and where it's leaking. Built for practice owners who don't have time to become marketers.
- The Dental Practice Growth Leak Checklist (Guide + Checklist, by Dental Marketing Society Editorial): A practical guide for dental practice owners to identify where growth is leaking across marketing, patient calls, team execution, and leadership — with checklists, a 7-day reset plan, and simple action steps to turn busyness into profitable growth.
- FILTER: The Better-Fit Patient Lead Guide (Guide + Checklist, by Hameesha Hassan / Dental Marketing Society Editorial): A practical marketing guide for dental practice owners and marketers to attract higher-quality patients, build trust earlier, and reduce time spent on poor-fit inquiries. Includes a four-part lead filter, a quick marketing audit, a lead-quality scorecard, and a 7-day action plan.

Download free at https://www.dentalmarketingsociety.com/resources/

## Complimentary Practice Audit Session

A free 45-minute, one-on-one growth session ($900 value). The DMS team does 4-5 hours of research on the practice beforehand and the owner walks away with a custom growth roadmap that is theirs to keep. No credit card, no obligation. Details: https://www.dentalmarketingsociety.com/msm/

## Contact

- Email: team@dentalmarketingsociety.com
- Website: https://www.dentalmarketingsociety.com/
- Address: 303 Pinetree Way, Mississauga, Ontario, L5G 2R4, Canada